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Venue Backstage Experiences
As new music venues pop up around the globe, the attempt to provide both fans and artists a…
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The World of Venue Marketing
This post is for both sharing how the world of venue marketing works, in addition to sharing techniques…
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Marketing Not Miracles
Setting expectations. I thought it would be helpful to write about what to expect when you release your…
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Paid Advertising
There are so many paid advertising opportunities, but I will break down a few that appear to be…
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Grassroots Marketing
I am excited to touch on this topic because my career started with being part of the Sony…
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Content 101
Content could take up an entire section of this site, if not take over the entire site, because…
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Superfans
At the beginning of this year, CEOs for both Warner Music Group and Universal Music Group sent internal…
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The Three Cs
The three Cs are something that should be referenced throughout your career. 1. Consistency Consistency should be implemented…
Recent Posts
- Where to StartYou’re getting ready to release a hot new record… First of all, congratulations! It’s a huge accomplishment to write, record, and master a song.… Read more: Where to Start
- The Three CsThe three Cs are something that should be referenced throughout your career. 1. Consistency Consistency should be implemented in both your content strategy (activity… Read more: The Three Cs
- SuperfansAt the beginning of this year, CEOs for both Warner Music Group and Universal Music Group sent internal memos to their staff that touched… Read more: Superfans
- Content 101Content could take up an entire section of this site, if not take over the entire site, because content is usually at the epicenter… Read more: Content 101